TRIP

TRIP makes lightly sparkling, non-alcoholic drinks built around magnesium and plant-based botanicals. The pitch is simple: something to sip when you want to slow down, not speed up.

Where It Sits

TRIP lives in the calm and mood corner of functional beverages, a lane that has grown as more drinkers look for an alternative to both caffeine and alcohol. There's no stimulant hook here. The brand pitches its drinks as a way to pause, reset, and unwind after a long day or a hard workout, and it leans on adaptogens for that feel.

The brand also talks openly about "hangxiety," the post-drinking anxiety some people want to avoid. TRIP positions its cans as an easy swap for that evening drink without feeling like a medicine.

The Lineup

The core product is the sparkling drink, and its Mindful Blend cans are the ones to know. In the US, those cans carry Calm app co-branding, which tells you who the target consumer is: someone already thinking about stress, sleep, and mental downtime. TRIP has since landed in Walmart's Mood & Mind set, putting it in front of mainstream shoppers rather than just specialty and wellness buyers.

It's not a drinks-only brand. TRIP also sells gummies and powders in the same magnesium-and-botanicals territory, so the same idea can follow you from the fridge to the pantry. The brand says its drinks are lightly sparkling, refreshing, and easy to fit into everyday routines, with clearly labeled ingredients. That's a sensible approach in a category where vague "calming" claims are common.

Brand Power

TRIP has leaned hard into celebrity and community marketing. Kendall Jenner is its global ambassador, and the brand says it has delivered more than 100 million calm moments and collected over 30,000 five-star reviews. Take the numbers as the brand's own, but they show how much reach it has built.

TRIP is for drinkers who want a mellow, flavor-forward can for the end of the day, or a non-alcoholic option for social evenings. With big-box shelf space, a recognizable face, and an app partnership, it's one of the most visible names in the calm drink space. Check current PricePlow-powered links for where to buy.